Executive Certified Diploma

Lead the future of the sector:

Executive Certified Diploma: Tourism Trends, Innovation, and Community Tourism.

Train with a 120-academic-hour program in a 100% online format. A high-level diploma issued by the Tourism and Society Think Tank (TSTT), certified by the Center of Education and Leadership (CEL), and academically endorsed by Florida Global University (FGU).

  • North American Training
  • Certified Instructors
  • International Validity
Start your enrollment today
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CUTTING-EDGE COMPREHENSIVE TRAINING

Design sustainable and innovative strategies
for today's tourism challenges.

The Diploma is aimed at training professionals capable of analyzing, designing, and implementing innovative and sustainable tourism strategies, responding to current sector dynamics and territorial development challenges.

The program places special emphasis on understanding emerging tourism trends, incorporating innovation into products and management models, and strengthening community tourism as a tool for inclusive and participatory development. It is designed for you to apply innovation and digitalization tools in local and global contexts.

HIGH-LEVEL ACADEMIC AND PROFESSIONAL PROJECTION

Master cutting-edge trends
to lead the future of the tourism sector.

Start my enrollment process

Strategic Cutting-Edge
Content

Stay at the forefront by mastering current sector dynamics, digital transformation, and innovation in tourism business models. Prepare to design sustainable solutions for new societal challenges and territorial development.

Strategic Cutting-Edge
Content

Project your career globally by acquiring North American academic tools that will enhance your executive and professional profile. You will be qualified to lead and manage tourism projects in both local and international contexts.

Strategic Cutting-Edge
Content

Go beyond theory by applying innovation methodologies, analyzing international cases, and developing participatory governance models. Integrate community tourism as a key tool for competitiveness, social inclusion, and differentiation.

Start my enrollment process

Strategic
Cutting-Edge
Content

Strategic
Cutting-Edge
Content

Strategic
Cutting-Edge
Content

Stay at the forefront by mastering
current sector dynamics, digital
transformation, and innovation in
tourism business models. Prepare
to design sustainable solutions for new societal challenges and territorial development.

Project your career globally
by acquiring North American academic
tools that will enhance your executive
and professional profile. You will be qualified
to lead and manage tourism projects in both local and international contexts.

Go beyond theory by applying
innovation methodologies, analyzing
international cases, and developing
participatory governance models.
Integrate community tourism as a key tool for competitiveness, social inclusion, and differentiation.

THEORETICAL-PRACTICAL METHODOLOGY

Develop specialized competencies
through a 120-hour sequential
study plan.

Module

01

20 hrs

Global Tourism Trends
Analysis of tourism evolution internationally, identification of emerging trends, regenerative tourism,
and the impact of climate change.

Module

02

20 hrs

Innovation in Destinations and Tourism Companies
Application of innovation methodologies for the design of
products, services, tourism ecosystems, and management models
oriented toward competitiveness.

Module

03

20 hrs

Digital Transformation in Tourism
Use of digital technologies, platforms, big data,
artificial intelligence, and digital marketing to improve the
customer experience.

Module

04

20 hrs

Community Tourism: Fundamentals and Models
Concepts and development of participatory models that
promote social inclusion, governance, cultural identity, and local economic development.

Module

05

20 hrs

Sustainable Management and Tourism Governance
Integration of environmental, social,
and economic sustainability criteria in planning and formulation of public
policies and public-private-community alliances.

Module

06

20 hrs

Community Tourism Product Design
Development of a practical project to solve a real sector
challenge, integrating innovation, sustainability, and a deep community focus.

Download the brochure and full study plan

THEORETICAL-PRACTICAL METHODOLOGY

Develop specialized competencies
through a 120-hour sequential
study plan.

Module

01

20 hrs

Global Tourism Trends
Analysis of tourism evolution internationally, identification of emerging trends, regenerative tourism, and the impact of climate change.

Module

02

20 hrs

Innovation in Destinations and Tourism Companies
Application of innovation methodologies for the design of products, services, tourism ecosystems, and management models oriented toward competitiveness.

Module

03

20 hrs

Digital Transformation in Tourism
Use of digital technologies, platforms, big data, artificial intelligence, and digital marketing to improve the customer experience.

Module

04

20 hrs

Community Tourism: Fundamentals and Models
Concepts and development of participatory models that promote social inclusion, governance, cultural identity, and local economic development.

Module

05

20 hrs

Sustainable Management and Tourism Governance
Integration of environmental, social, and economic sustainability criteria in planning and formulation of public policies and public-private-community alliances.

Module

06

20 hrs

Community Tourism Product Design
Development of a practical project to solve a real sector challenge, integrating innovation, sustainability, and a deep community focus.

Download the brochure and full study plan

THEORETICAL-PRACTICAL METHODOLOGY

Develop specialized competencies
through a 120-hour sequential
study plan.

Module

01

20 hrs

Global Tourism Trends

Analysis of tourism evolution internationally, identification of emerging trends, regenerative tourism and the impact of climate change.

Module

02

20 hrs

Innovation in Destinations and Tourism Companies

Application of innovation methodologies for the design of products, services, tourism ecosystems, and management models oriented toward competitiveness.

Module

03

20 hrs

Digital Transformation in Tourism

Use of digital technologies, platforms, big data, artificial intelligence, and digital marketing to improve the customer experience.

Module

04

20 hrs

Community Tourism: Fundamentals and Models

Concepts and development of participatory models that promote social inclusion, governance, cultural identity, and local economic development.

Module

05

20 hrs

Sustainable Management and Tourism Governance

Integration of environmental, social and economic sustainability criteria in planning and formulation of public policies and public-private-community alliances.

Module

06

10 hrs

Community Tourism Product Design

Development of a practical project to solve a real sector challenge, integrating innovation, sustainability, and a deep community focus.

Download the brochure and full study plan

A SUPERIOR EDUCATIONAL EXPERIENCE

Exclusive advantages of training
in our digital ecosystem.

100% Online Education:

Synchronous and asynchronous modality through a platform available 24/7.

Digital Micro-credentials:

Automatic certification of approval as you progress through the modules.

Continuous Support:

Professional profile with guaranteed teaching presence throughout your entire learning process.

Agile Enrollment:

Quick, hassle-free enrollment with no prior entry requirements.

Interactive Resources:

Access to live masterclasses, exclusive video-lessons, international case studies, and discussion forums.

100% Online Education:

Synchronous and asynchronous modality through a platform available 24/7.

Digital Micro-credentials:

Automatic certification of approval as you progress through the modules.

Continuous Support:

Professional profile with guaranteed teaching presence throughout your entire learning process.

Agile Enrollment:

Quick, hassle-free enrollment with no prior entry requirements.

Interactive Resources:

Access to live masterclasses, exclusive video-lessons, international case studies, and discussion forums.

100% Online Education:

Synchronous and asynchronous modality through a platform available 24/7.

Digital Micro-credentials:

Automatic certification of approval as you progress through the modules.

Continuous Support:

Professional profile with guaranteed teaching presence throughout your entire learning process.

Agile Enrollment:

Quick, hassle-free enrollment with no prior entry requirements.

Interactive Resources:

Access to live masterclasses, exclusive video-lessons, international case studies, and discussion forums.

INTERNATIONAL CERTIFICATION WITH LEGAL GUARANTEE

Obtain your Executive Certified Diploma
with the highest institutional backing

Upon satisfactory completion of your diploma, you will receive a Certificate of Approval; additionally, upon finishing each module,
you will receive micro-credentials that progressively validate your competencies.

These certifications are issued by the Center of Education and Leadership (CEL) with the academic backing of Florida Global
University (FGU). Your approval documents will be
available for download and permanent verification via
QR code and numerical serial, allowing your documents
to be notarized, legalized, and apostilled.

This rigorous model ensures legal validity and official recognition of your competencies in the international arena.

EXCELLENCE AND INTERNATIONAL BACKING

An academic ecosystem designed
to boost your career globally

Tourism and Society
Think Tank
(TSTT)

International organization specialized in research, strategic analysis,
tourism governance, and international
cooperation. It contributes its forward-looking vision, trend studies, and
deep experience in public policy
and global tourism planning to the diploma.

Florida Global
University
(FGU)

Official North American institution authorized by the Florida Commission for Independent Education under License #3180. With a solid academic track record since 2004, FGU is part of an educational group designed to guarantee excellence and expand careers globally.

Center of Education
and Leadership
(CEL)

Official Executive Education center affiliated with Florida Global University. Since 2016, it has been dedicated to enhancing the professional development of its participants, promoting the advancement of continuing education and consolidating its presence in the United States, Latin America, Europe, and the world.

EXCELLENCE AND INTERNATIONAL BACKING

An academic ecosystem designed
to boost your career globally

Tourism and Society
Think Tank
(TSTT)

International organization specialized in research, strategic analysis,
tourism governance, and international
cooperation. It contributes its forward-looking vision, trend studies, and
deep experience in public policy
and global tourism planning to the diploma.

Florida Global
University
(FGU)

Official North American institution authorized by the Florida Commission for Independent Education under License #3180. With a solid academic track record since 2004, FGU is part of an educational group designed to guarantee excellence and expand careers globally.

Center of Education
and Leadership
(CEL)

Official Executive Education center affiliated with Florida Global University. Since 2016, it has been dedicated to enhancing the professional development of its participants, promoting the advancement of continuing education and consolidating its presence in the United States, Latin America, Europe, and the world.

PROFESSORS BY MODULE

Learn with industry leaders

Dr. Antonio Roldán Ponce

Learn more

Module 1: Global Tourism Trends

Conference Title: Tourism Systems Under Pressure: Structural Tension and New Diagnostic Tools for Destinations

Prof. Ramón Adillón Sastre

Learn more

Module 2: Innovation in Tourism Destinations and Companies

Conference Title: Innovation as Value and the Participation of Tourism Companies in Destination Development

Eng. M.Sc. Alfredo Morales Oliva

Learn more

Module 3: Digital Transformation in Tourism

Conference Title: Innovation and Digital Transformation in the Tourism Sector: The Agentic Turn, Conversion Funnel Optimization, and Sustainability in Smart Destinations

Dr. Marco Antonio Abastoflo

Learn more

Module 4: Community Tourism: Foundations and Models

Conference Title: Beyond the Destination: New Paradigms and Models of Community Tourism

Prof. M.Sc. Daniel Aguirre Campos

Learn more

Module 5: Sustainable Management and Tourism Governance

Conference Title: Sustainability and Tourism Governance for the Future of Tourism

Dr. Mario Maldonado

Learn more

Module 6: Design of Community Tourism Products

Conference Title: Design of Tourism Products. Case Study: Community Tourism in Guatemala. Forest Concessions in Petén.

TRANSFORM YOUR PROFESSIONAL PROFILE

We prepare you to lead
with vision and excellence.

Take the next step in your career. Access a program today that will provide you with the tools and forward-looking vision necessary to stand out in the global tourism sector.

Start my training

Do you have any questions? Contact us at +1 (561) 605-5904

Dr. Antonio Roldán Ponce

Dr. Antonio Roldán-Ponce is a Professor of International Economics and International Business Administration, as well as the Head of Studies in Tourism and Event Management at the Dresden University of Applied Sciences, Germany. He will bring his extensive expertise in development policies and tourism management to this module.

Global Corporate Leadership

  • Executive Management: He has held CEO and COO roles, leading strategic planning and business development for international companies with turnovers of 4.5 billion euros.

  • Strategic Consulting: He serves as a senior consultant for multinational companies (Forbes 500), public organizations, and destinations in Europe, America, and Central Asia.

Academic Rigor and Research

  • Elite Education: PhD in Economics and International Relations (Doctor Europeus, Summa cum Laude) and a Diploma of Advanced Studies from the Autonomous University of Madrid (UAM). He holds a Degree in Contemporary History (UAM) and studied Political Science and Sociology at UNED.

  • International Reach: He has been a professor and researcher at UAM, Technische Universität Dresden, and South Bank University London, as well as a visiting professor across three continents.

  • Innovation: His research addresses technology clusters, intelligent systems, social network analysis, and development economics.

Prof. Ramón Adillón Sastre

With over 30 years of solid executive experience in the tourism sector, Prof. Ramón Adillón Sastre is an expert in customer experience management and inclusive innovation. He holds a Master’s in Tourism Business Management from IE Business School, a Bachelor’s degree in Business and Tourism from the University of the West of England, and has advanced specializations in Accessible Tourism and Boards of Directors.

Executive and Public Leadership

  • Strategic Hotel Management: He has directed operations in Mallorca, Ibiza, and the Costa del Sol. Currently, from the headquarters of Paradores de Turismo, he leads the drafting of the company’s Universal Accessibility Plan, after five years of successfully improving its online reputation and customer experience indicators.

  • Tourism Administration: He has exercised public influence at a plurinational level in Brussels and as Chief of Staff and Advisor to the Minister of Tourism of the Government of the Balearic Islands.

Institutional and Academic Relevance

  • Global Authority: He has been a member of the Expert Panel of the World Tourism Organization since 2006. He is currently Vice President of the Skal International Europe Area Committee and representative of the organization to the WTTC.

  • Industry Impact: Since 2020, he has continuously been listed in the Sergestur ranking of the 150 most influential professionals in Spanish tourism.

  • Leadership Training: He serves as academic coordinator and professor in advanced programs at prestigious institutions such as Ostelea and UNIR.

Eng. M.Sc. Alfredo Morales Oliva

Eng. Mtr. Alfredo Morales Oliva holds a degree in Computer Science Engineering and a Master’s in Applied Computing and Technology Project Management. He has more than 20 years of experience leading digital transformation processes, high-impact software development, and project management (PMO).

Technology Leadership in Tourism

  • Digital Ecosystems: As Director of Innovation and Technology at TRABITAT Global SL, he leads the technological evolution of the tourism sector by integrating Artificial Intelligence and redefining destination management.

  • Sustainable Vision: He ensures that innovation and technological development maintain a sustainable approach and are rigorously aligned with the principles of the World Tourism Organization (UNWTO).

Business Strategy and Artificial Intelligence

  • AI Development: He is Co-Founder and CEO of the startup Falitech SRL, where he designs and implements cutting-edge solutions based on intelligent agents (AI), omnichannel automation, and intelligent CRM.

  • Growth Marketing: He specializes in combining technical innovation with business strategies and SaaS models, executing digital go-to-market tactics to comprehensively optimize the conversion funnel and customer retention.

Dr. Marco Antonio Abastoflor

Dr. Marco Antonio Abastoflor Portugal possesses a solid academic and professional background in the fields of tourism, hospitality, and gastronomy. His career demonstrates a continuous commitment to education and the strategic advancement of the industry both globally and in Bolivia.

Academic and Institutional Rigor

  • Advanced Sustainable Training: He holds a PhD in Sustainable Tourism from Atlantic International University and a Master’s Degree in Sustainable Tourism from the University of Salamanca, Spain. Additionally, he holds a Master’s Degree in Distance Education and a Bachelor’s Degree in Tourism and Hospitality.

  • University Leadership: He serves as the Director of the Tourism Administration Department at the Universidad Católica Boliviana “San Pablo,” an institution through which he is an affiliate member of the World Tourism Organization (UNWTO).

  • International Projection: He is a Collaborating Professor for the UNESCO Chair in Tourism and Sustainable Economic Development at the University of Las Palmas de Gran Canaria.

Sectoral Impact and Research

  • Executive Management: He is the Chairman of the Board of the Gastronomic Food Integration Movement (MIGA).

  • Knowledge Dissemination: He actively participates in both national and international forums and conferences. He is the author of various specialized publications on tourism and the orange economy, highlighting the fundamental role of the sector in economic development.

Prof. M.e. Daniel Aguirre Campos

Prof. M.e. Daniel Aguirre Campos is a distinguished researcher, writer, and consultant whose work combines research and technical advisory services with a focus on developing tourism as a vector for governance and hospitality.

Academic Rigor and Multidisciplinary Training

  • Advanced Specialization: He is a Doctoral Candidate in Tourism at UFRN and holds a Master’s degree in Tourism and Development from UFPR. Additionally, he is pursuing a Specialization in Strategic Tourism Management at UNIPAMPA.

  • Comprehensive Vision: He possesses extensive humanistic training as a theologian and philosopher. He is a Specialist in Sacred Architecture and Art from FASBAM and serves as a certified Tour Guide through SENAC.

Research and Institutional Leadership

  • Governance and Advisory: He is a member of the Reflection Team for Tourism Pastoral Care in Brazil (PASTUR), contributing a strategic vision to territorial development. He is also a guest professor for the Catholic Religious Tourism Course at UCSAL.

  • Scientific and Cultural Contribution: His focus encompasses religious tourism and the management of museums linked to cultural heritage. Among his works is the notable book “Marco histórico e pastoral da Pastoral do Turismo no Brasil”, along with numerous articles in specialized scientific journals.

Dr. Mario Maldonado

Dr. Mario Roberto Maldonado Samayoa is an Architect, holds a Master’s degree in Culture and Heritage Management, and a PhD in History from the National Autonomous University of Zacatecas, Mexico. Currently, he serves as the Director of Tourism Product Development at the Guatemalan Tourism Institute.

Public and Institutional Leadership

  • Senior State Management: He has served as Vice Minister of Cultural and Natural Heritage of the Ministry of Culture and Sports of Guatemala, as well as a board member of the National Council of Protected Areas.

  • Global Representation: He has held the position of Ambassador Permanent Representative of Guatemala to UNESCO and is an active member of the International Council on Monuments and Sites (ICOMOS).

Sustainable Development and Heritage

  • World Impact Projects: Since 2009, he has led interdisciplinary teams in the preparation of nomination files for UNESCO, highlighting milestones such as the “Tak’alik Ab’aj Archaeological Park” and “Holy Week in Guatemala”.

  • Highest Recognition: He has been designated Tourism Ambassador of his country and was decorated in 2023 with the National Order of Cultural Heritage, the highest award granted by the State of Guatemala for a lifetime achievement in the cultural field.

Dr. Antonio Roldán Ponce

Dr. Antonio Roldán-Ponce is a Professor of International Economics and International Business Administration, as well as the Head of Studies in Tourism and Event Management at the Dresden University of Applied Sciences, Germany. He will bring his extensive expertise in development policies and tourism management to this module.

Global Corporate Leadership

  • Executive Management: He has held CEO and COO roles, leading strategic planning and business development for international companies with turnovers of 4.5 billion euros.

  • Strategic Consulting: He serves as a senior consultant for multinational companies (Forbes 500), public organizations, and destinations in Europe, America, and Central Asia.

Academic Rigor and Research

  • Elite Education: PhD in Economics and International Relations (Doctor Europeus, Summa cum Laude) and a Diploma of Advanced Studies from the Autonomous University of Madrid (UAM). He holds a Degree in Contemporary History (UAM) and studied Political Science and Sociology at UNED.

  • International Reach: He has been a professor and researcher at UAM, Technische Universität Dresden, and South Bank University London, as well as a visiting professor across three continents.

  • Innovation: His research addresses technology clusters, intelligent systems, social network analysis, and development economics.

Prof. Ramón Adillón Sastre

With over 30 years of solid executive experience in the tourism sector, Prof. Ramón Adillón Sastre is an expert in customer experience management and inclusive innovation. He holds a Master’s in Tourism Business Management from IE Business School, a Bachelor’s degree in Business and Tourism from the University of the West of England, and has advanced specializations in Accessible Tourism and Boards of Directors.

Executive and Public Leadership

  • Strategic Hotel Management: He has directed operations in Mallorca, Ibiza, and the Costa del Sol. Currently, from the headquarters of Paradores de Turismo, he leads the drafting of the company’s Universal Accessibility Plan, after five years of successfully improving its online reputation and customer experience indicators.

  • Tourism Administration: He has exercised public influence at a plurinational level in Brussels and as Chief of Staff and Advisor to the Minister of Tourism of the Government of the Balearic Islands.

Institutional and Academic Relevance

  • Global Authority: He has been a member of the Expert Panel of the World Tourism Organization since 2006. He is currently Vice President of the Skal International Europe Area Committee and representative of the organization to the WTTC.

  • Industry Impact: Since 2020, he has continuously been listed in the Sergestur ranking of the 150 most influential professionals in Spanish tourism.

  • Leadership Training: He serves as academic coordinator and professor in advanced programs at prestigious institutions such as Ostelea and UNIR.

Eng. M.Sc. Alfredo Morales Oliva

Eng. Mtr. Alfredo Morales Oliva holds a degree in Computer Science Engineering and a Master’s in Applied Computing and Technology Project Management. He has more than 20 years of experience leading digital transformation processes, high-impact software development, and project management (PMO).

Technology Leadership in Tourism

  • Digital Ecosystems: As Director of Innovation and Technology at TRABITAT Global SL, he leads the technological evolution of the tourism sector by integrating Artificial Intelligence and redefining destination management.

  • Sustainable Vision: He ensures that innovation and technological development maintain a sustainable approach and are rigorously aligned with the principles of the World Tourism Organization (UNWTO).

Business Strategy and Artificial Intelligence

  • AI Development: He is Co-Founder and CEO of the startup Falitech SRL, where he designs and implements cutting-edge solutions based on intelligent agents (AI), omnichannel automation, and intelligent CRM.

  • Growth Marketing: He specializes in combining technical innovation with business strategies and SaaS models, executing digital go-to-market tactics to comprehensively optimize the conversion funnel and customer retention.

Dr. Marco Antonio Abastoflor

Dr. Marco Antonio Abastoflor Portugal possesses a solid academic and professional background in the fields of tourism, hospitality, and gastronomy. His career demonstrates a continuous commitment to education and the strategic advancement of the industry both globally and in Bolivia.

Academic and Institutional Rigor

  • Advanced Sustainable Training: He holds a PhD in Sustainable Tourism from Atlantic International University and a Master’s Degree in Sustainable Tourism from the University of Salamanca, Spain. Additionally, he holds a Master’s Degree in Distance Education and a Bachelor’s Degree in Tourism and Hospitality.

  • University Leadership: He serves as the Director of the Tourism Administration Department at the Universidad Católica Boliviana “San Pablo,” an institution through which he is an affiliate member of the World Tourism Organization (UNWTO).

  • International Projection: He is a Collaborating Professor for the UNESCO Chair in Tourism and Sustainable Economic Development at the University of Las Palmas de Gran Canaria.

Sectoral Impact and Research

  • Executive Management: He is the Chairman of the Board of the Gastronomic Food Integration Movement (MIGA).

  • Knowledge Dissemination: He actively participates in both national and international forums and conferences. He is the author of various specialized publications on tourism and the orange economy, highlighting the fundamental role of the sector in economic development.

Prof. M.e. Daniel Aguirre Campos

Prof. M.e. Daniel Aguirre Campos is a distinguished researcher, writer, and consultant whose work combines research and technical advisory services with a focus on developing tourism as a vector for governance and hospitality.

Academic Rigor and Multidisciplinary Training

  • Advanced Specialization: He is a Doctoral Candidate in Tourism at UFRN and holds a Master’s degree in Tourism and Development from UFPR. Additionally, he is pursuing a Specialization in Strategic Tourism Management at UNIPAMPA.

  • Comprehensive Vision: He possesses extensive humanistic training as a theologian and philosopher. He is a Specialist in Sacred Architecture and Art from FASBAM and serves as a certified Tour Guide through SENAC.

Research and Institutional Leadership

  • Governance and Advisory: He is a member of the Reflection Team for Tourism Pastoral Care in Brazil (PASTUR), contributing a strategic vision to territorial development. He is also a guest professor for the Catholic Religious Tourism Course at UCSAL.

  • Scientific and Cultural Contribution: His focus encompasses religious tourism and the management of museums linked to cultural heritage. Among his works is the notable book “Marco histórico e pastoral da Pastoral do Turismo no Brasil”, along with numerous articles in specialized scientific journals.

Dr. Mario Maldonado

Dr. Mario Roberto Maldonado Samayoa is an Architect, holds a Master’s degree in Culture and Heritage Management, and a PhD in History from the National Autonomous University of Zacatecas, Mexico. Currently, he serves as the Director of Tourism Product Development at the Guatemalan Tourism Institute.

Public and Institutional Leadership

  • Senior State Management: He has served as Vice Minister of Cultural and Natural Heritage of the Ministry of Culture and Sports of Guatemala, as well as a board member of the National Council of Protected Areas.

  • Global Representation: He has held the position of Ambassador Permanent Representative of Guatemala to UNESCO and is an active member of the International Council on Monuments and Sites (ICOMOS).

Sustainable Development and Heritage

  • World Impact Projects: Since 2009, he has led interdisciplinary teams in the preparation of nomination files for UNESCO, highlighting milestones such as the “Tak’alik Ab’aj Archaeological Park” and “Holy Week in Guatemala”.

  • Highest Recognition: He has been designated Tourism Ambassador of his country and was decorated in 2023 with the National Order of Cultural Heritage, the highest award granted by the State of Guatemala for a lifetime achievement in the cultural field.